The #SuperBowl 2015 was not even remotely so popular on Twitter and other social networks then 2 years before. I'll guess social is dropping
— Ryo (@Ryo) February 6, 2015
I saw a massive drop in social networks regarding the Super Bowl 2015. Not early as much engagement as last year across all social networks. Now what does that mean? Is social on the decline, or the popularity of the bowl?