If you are not into gaming, specifically MMORPGs, you won't even know what this is all about and what the heck they are doing.
If you do, you'll see epic references, jokes and you know what the are actually talking about :)
It's a parody and a piece of truth. At first I thought "Oh know, not again a movie from someone that doesn't know what they are talking about". Bit it got quickly clear, that it's completely the other way around. From insiders to insiders.
If you think this movie is a fail, you are not the audience. This is pure cult.
I want a Mala action figure :D